This digital focused campaign told the story of military soldiers transitioning from service to civilian life, honoring and highlighting all branches of the U.S. Armed Forces.

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Shot on location in Calgary, Canada, I served as Agency Producer on behalf of Critical Mass, overseeing content production across every phase—development, principal photography, and post. I built and managed comprehensive schedules that spanned storyboarding, script refinement, locations and casting, art and props, and the full post-production pipeline. I assembled and managed editorial and finishing teams, while tracking hours, resources, and deliverables to ensure precision and accountability at every stage.

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In close partnership with the client, production studio, and internal teams across creative, finance, and business affairs, I drove alignment, efficiency, and transparency—delivering the campaign on schedule, on budget, and true to its creative vision.