Every Side of Strong

Client: Under Armour

Creative Agency: Zambezi

Director: Michael Meadoway

Production House: Fin Studios 

Post Production House: Fin Studios

Hired as a freelance Producer by Zambezi to lead Under Armour's Project Rock campaign through creative development, bidding & procurement, pre production, live-action, and post-production. Overseeing two seasonal product drops 'Sanctuary' and 'Underground' for the 'Every Side of Strong Campaign'. I liaised between client, agency, and production, heading planning and execution of all campaign assets while working alongside internal and external department heads to ensure all content was captured and delivered to brief across multiple shoots in Maryland and Virginia.

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