Advertising That Works For Everyone
Senior Producer
Client: Apple
Creative Agency: Critical Mass
Director/Photographer: Geordie Wood
Production House: Crawford & Co.
Post Production House: ArtBot & Hempstead May
'Advertising that Works for Everyone' is a digital campaign developed to relaunch and refresh the Apple Ads platform. The goal was to communicate new advertising opportunities beyond the App Store by focusing on authentic and candid moments for 2 markets featuring a multitude of Apple products. Our lifestyle shoots took place in Los Angeles over the course of 3 days and 6 locations capturing assets to create multiple video loops and to refresh multiple web pages including the Homepage, App Store, News Page, and MLS Page.
Working with Critical Mass as the Lead Producer I oversaw the content production through all phases of production collaborating with the brand, agency, and production studio. I worked through bidding, procurement, creative development, live action and post production to ensure that all content was developed and delivered on time and budget.
