Brought in as an independent Executive Producer to co-architect and lead the production strategy for a multi-disciplinary campaign spanning live-action film, photography, and 2D animation. Hired by a partnering photography-focused Co-Producer, we owned the brief end-to-end—from concept development through full production bidding and budgeting, resourcing, compliance execution, production documentation, insurance, physical production, post-production, and final asset delivery.

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Shot across Palm Springs and Joshua Tree, California, we built and led a 30+ person production unit, overseeing complex permitting across protected desert land—including road closures—and coordinating directly with local and state film offices to ensure full regulatory compliance and safety alignment. We maintained end-to-end oversight across production and post, guiding department heads through art builds and prop fabrication, location sourcing and permitting, specialty vehicles, wardrobe aligned to scripted boards, celebrity logistics and vanities, SFX and safety teams, VFX supervision and pulls, original score, sound design and final mix, color grading, design, animation, and editorial. The project concluded with the delivery of fully finished, multi-versioned assets for broadcast, digital, and social deployment.

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The result was one of the most surreal brand moments ever committed to film: Cindy Crawford igniting and detonating a desert billboard featuring her husband Rande Gerber’s face via a Molotov cocktail in a cinematic, large-scale practical effects sequence.