Produced a narrative-driven branded documentary exploring craftsmanship, legacy, and the cultural impact of Fender—capturing the intersection of music, identity, and artistry through a story-first lens.

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Brought on as an independent producer to lead physical production across multiple locations, including Fender’s Corona, CA factory and a parallel shoot in Nashville, TN—managing dual production units, complex scheduling, and cross-market coordination to maintain continuity of story and visual tone.​ Oversaw crew sourcing, hiring, and production planning across both locations, ensuring alignment with creative direction while executing efficiently across a multi-day shoot.

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Collaborated with post-production teams to support a cohesive narrative across final delivery.