Integrated Production

Senior Integrated Producer hired by Zambezi leading end-to-end production for Under Armour’s Project Rock “Every Side of Strong” campaign — architecting the full bid, director and production partner selection, and overseeing SAG talent compliance featuring Dwayne Johnson — delivering multi-collection product drops, launch films, social AGC, photography, CGI, and a high-volume suite of platform-specific assets across live-action and post for digital and social platforms.

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Client: Under Armour

Agency: Zambezi

Production Studio: FIN

Post-Production Studio: FIN

Location: Baltimore Maryland & Virgina

Hero Talent: Dwayne Johnson & Lindsey Vonn

Director: Michael Meadoway

Creative Director: Gavin Lester

Art Director: Alyana Zidek

Copy Writer: Alexa Thomas

Account Director: Christian Damon

Producer: Clayton Gabor

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BTS