Brought on as a freelance Senior Agency Producer by Critical Mass to lead agency-side production for a live-action digital campaign honoring U.S. military service members transitioning from active duty to civilian life, representing all branches of the Armed Forces.

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Shot on location in Calgary, Canada, I led the campaign across development, principal photography, and post—building and managing end-to-end schedules spanning storyboarding, script development, locations, casting, art and props, editorial, and finishing. I also ran the full post-production process, managing editorial, original music composition, motion graphics, color, sound mixing, and photo retouching through reviews, final approvals, and delivery. Working closely with the client, external production and post partners, and internal teams across creative, finance, accounts, and business affairs, I drove alignment across every phase and delivered the campaign on schedule, on budget, and to brief.

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