Apple campaign shot across X scenariosn and X locations between Los Angeles, CA and Austin, TX

Helped to work through and develop scenees with director and creatices to dial in what is happening across actions  to help to differ the scenes. 

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Diverse cast of 14 lead and 14 Bg in Austin and CA was x and x - just say the toals 

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Developed scenarios across 6 scenes + worked with teams to define shotlists, oversaw creative dev across shotlists, wardone, hmu, locations, while owning budget, BA, crative, production, liasion

managined editing and photo retocuhc timelines and process, butilt calendar, post prodcer and suoervision

 

Oversaw editing and photo retouch  

Helped to develop dozens of scenarios with creatives adn director - ensureing / managing shotlists, storyboards, 

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ensure dproduction provided shoot shceudles items for on set

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Brought in a seciond time for the creative refresh of the campaign for a larger scale prduction 

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Development across creative for scenariois, shotlits, locastions, castingm props & wardobe, HMU. Built calendar / workback + setting and leading key meetings between creatuve and production. Working with BA, Creative, client, productiin, finance, accounts 

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Onset helped to relay feedback for creative adjusmebts liason between cretive, client, production 

Pulling insurance and for proper coverage 

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'Advertising that Works for Everyone' is a digital campaign developed to relaunch and refresh the Apple Ads platform. The goal was to communicate new advertising opportunities beyond the App Store by focusing on authentic and candid moments for 2 markets featuring a multitude of Apple products. Our lifestyle shoots took place in Los Angeles over the course of 3 days and 6 locations capturing assets to create multiple video loops and to refresh multiple web pages including the Homepage, App Store, News Page, and MLS Page.

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Working with Critical Mass as the Lead Producer I oversaw the content production through all phases of production collaborating with the brand, agency, and production studio. I worked through bidding, procurement, creative development, live action and post production​ to ensure that all content was developed and delivered on time and budget.

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Producigtn agreements + mppa working with reps, production, to align expecations, eexection, delivrables etc to creative

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Vendor Management,  resourcing and crew hiring  for Apple 

Budgeting & Bidding